The brief was to come up with an overall concept for Christian Aid at Greenbelt festival 2017.
Greenbelt is a festival of arts, faith and justice. Liasing with the production manager, I designed an eye catching and interactive giant piggy bank (Prudence) to carry around the site to prompt people to post action cards into the piggy bank, asking the biggest banks in the UK to stop investing in fossil fuels. I also designed various other props to be displayed at the Christian Aid tent at the festival to support the campaign, such as costumes, t-shirts, banners, signage, etc.
Prudence, the Piggy Bank
The fighting coins have a symbolism of old dirty money representing investment in fossil fuels and new clean money representing investment in renewable energy.